Heritage Homes Ltd is a member of the dandara group of companies. Established in the Isle of Man in 1988, the company is involved in both residential and commercial development, providing a wide range of properties across varying market sectors in the Isle of Man. Since its inception, the group has completed approximately 3,000 homes on the Island, including some 1,500 first time buyer properties.

---

The Spectrum brand was originally devised to represent a truly unique project in St Helier, Jersey. The mixed use development was creating a vibrant, brand new quarter close to the town centre and was designed to give first time buyers the chance to get their foot on the property ladder.

Its affordability and close proximity to town was reflected in the strong marketing messages that accompanied the Spectrum brand and communicated the fact that even after purchase, there would still be enough money left to ‘Paint the Town Red’ and that your friends would be ‘Green with Envy’ when they saw your new apartment.

The Spectrum Colours of Life trademark is now owned by dandara Limited and can not, therefore, be used or copied by any other parties.

The Spectrum brand is now being rolled out to other dandara regions including Manchester, Leeds and the Isle of Man.

The Spectrum concept brand was awarded overall winner of ‘Best Marketing Campaign’ by the Chartered Institute of Marketing in 2003.

---

Concept

The dandara ‘Concept’ brand represents our Research & Development activity and was borne out of a desire to ensure that the living space we create for our customers is both practical and flexible and above all, that it suits the needs of modern day living.

Our Concept brand has become a reality in Manchester where we have used one of the empty buildings on a site we have acquired for development. Inside the building, we have built and fitted out five different apartment types to represent the mix of accommodation available across the spread of our developments.

Concept is utilised to show potential purchasers the types of accommodation available on a particular development, prior to the Sales & Marketing suite and Show Apartment being constructed and it is also used extensively to demonstrate the quality of internal fit-out to those investors who buy off-plan.

A recent article from the Manchester Evening News explains more about ‘Concept’:
"WHO needs a hallway when you live in an apartment? If you've buzzed someone up from the lobby you know what to expect when you open the door, so why not use the space for actual living? You might not think it would make much of a difference, but believe me it does." Read More.

---

Watch the video

Take a look around a ‘Concept’ apartment. Seamus Nugent from dandara explains more about what makes these apartments so innovative.

---