Dandara teams in Scotland and the South of England wore it pink and raised £5,463 to support research into breast cancer.
The independent housebuilder took part in Breast Cancer Awareness Month in October to help in the battle against the disease which will affect one in seven women in the UK during their lifetime.
Staff from across the business dressed to impress in a wide variety of shades of pink to mark Wear It Pink Day on 21st of October.
They organised games and quizzes and enjoyed treats from bake sales with all the proceeds going to Breast Cancer Now, the UK’s biggest breast cancer charity.
In addition £50 for every home reserved at selected developments across the country during October was donated to the charity.
Every year around 55,000 women and 370 men in the UK are diagnosed with breast cancer and around 11,500 women and 80 men will die from it, according to the charity.
Kinie Kaur, Wear It Pink Manager from Breast Cancer Now, commented: “It’s heart-warming to see so many individuals and companies organising fundraising activities for wear it pink day and Breast Cancer Awareness Month and we are so grateful to Dandara for their generous donation to the charity. Breast Cancer Awareness Month is all about coming together to support the many individuals who have fought or are still fighting breast cancer. All of the money raised will go towards our research and life-changing support services.”
Naomi Burrell, Dandara’s Marketing Director, said “Sadly too many of us have a friend or family member who has suffered as a result of this terrible disease.
“Everyone really got behind fundraising and it was great to see our teams across the country taking a well-deserved tea break and having a chat and enjoying the cakes on offer, we definitely have a few bakers to rival Mary Berry!
“It’s great to know that the money will toward the hugely important research being undertaken which will ultimately lead to lives being saved.
“We would like to say a big thank you to all of the homebuyers who reserved homes in October and helped to boost our total.”
Breast Cancer Now’s Wear It Pink Day is one of the biggest fundraising events in the UK. It has been running for more than 20 years and has raised over £37.5 million. To find out more go to: www.wearitpink.org